These "smiling"" faces who promote the Borg in a positive light. Portraying ""we treat people how we would want to be treated""
OK. Try telling that to someone who has been kicked out of the family home at age 17,,shunned at not spoken to for 30years.
Or someone facing a medical procedure,,facing a life or death decision whether or not to choose a life-saving blood transfusion. And to make it even more ominous,,2guys hangin there like vultures making sure you dont take a transfusion.